Coached by Couch
Real talk about selling for women founders who are great at their work and ready to get just as good at growing it. Case studies, frameworks, and honest advice—delivered to your inbox, weekly.
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Who am I?
I’m Elizabeth Couch, a former tech sales leader turned sales coach for women founders. I spent ~10 years building sales teams from scratch at early-stage startups, often without inbound, brand recognition, or a polished process.
This newsletter exists because most founders are expected to “just sell” without ever being taught how to run a clean sales process or build confidence in conversations. That’s the gap I help close.
What to expect?
Every week I share what's actually working in founder-led sales — the real stuff. Client stories, frameworks, things I wish someone had told me earlier. It's practical, it's specific, and it's free.
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